It’s been 25 years since the Sarahware Shibuya store was opened.
Twenty-five years ago I was doing other work.
When I learned about Sarahware, I thought it was a big loss to not know such a cute shop for 10 years.
Therefore, I hope that the number of people like me will increase in the future. I didn’t know it for 25 years, I lost it. Or lol

Or maybe because I liked my mom, I want young people who want clothes that they want to wear for a long time to like them.
I hope that those who have loved Sarahwear for a long time will continue to do so, so all the staff will continue to cherish the playfulness of Sarahwear and make clothes. ..

Designer M

Since opening a directly managed store in Shibuya in 1997, not only customers who visit us directly, but also customers, customers who purchase Sarahware from customers, factories, fabric stores, small scale Although it is a family, I was able to celebrate 25 years with the support of an unimaginable number of people and being watched over. Thank you. .. We launched Sarah with the feeling that we will only make things that we think are better from our own perspective than those that sell in our 20s. The designer is Hitomi Saraya  known as Sarahchan. (It became Sarahwear in the sense of Sarah’s clothes.) When the brand got off to a good start, it turned to a business base and disappointed its customers. Even so, I continued to make things that I thought were cute because I had a strong desire not to cloud the facial expressions of the buyers of the dealers who sympathize with their appearance and the people who come in contact with Sarahware’s clothes at the store. I think it’s because of it. In addition, I think that I will grow old and become a wonderful adult, so I made clothes and lived, what kind of clothes make that person look nice? The answer is mid-search. Does it look like a nice person because it’s worn by a nice person, or does it look like a nice person because it’s wearing nice clothes? Probably neither … I think it’s the latter. There are no stores other than the current Jiyugaoka store, but the experiences we have at each store and the words of encouragement we received from our customers are helping us now. I’ve grown up enough, but I’ll do my best to deliver clothes that look nice while glaring at myself. Thank you.

Sarahsaraman