It has been a long time since I have been away. How have you been?

Since 8 May, a new routine? It’s hot during the daytime and the mask rate is gradually decreasing. It’s hot in the summer days and the mask rate is gradually decreasing.

It’s the most comfortable time of the year now, with fresh spring breezes and sunshine, and I want to enjoy going out more and more! I want to double back and get back what I’ve put up with so far! (Laughs.

In such a refreshing season to go out, please try our linen clothes, which are the 18th best of Saraware!

This summer we are offering linen in a variety of colours and textures. From bright, eye-catching colours to basic colours. And from thick linen weaves to feather-light blouses. We have a wide range to suit your mood and purpose!

This year’s top picks are the hidden marine items. Sailor-coloured but natural-coloured, or square-coloured dresses, they enhance the mood for a good night’s sleep.

Go to a seaside café or a forest full of greenery.

A picnic in a nearby park?

The fun fantasies never stop.

In spring and summer, I tend to draw clothes that I wear when I come in contact with nature.
With the arrival of spring, plum blossoms begin to bloom, followed by mimosas and cherry blossoms.
Are you around that age? No, since I was a child, I look back.

Observing and raising various insects that come to a small garden, and planting a cute dayflower that I pulled outside and failed. I was really looking forward to being taken to the sea and mountains in the summer.
In such a summer vacation, the most difficult homework was reading impressions. LOL But the story I was fascinated by was “The Secret Garden”.

It is a fairy tale read by many girls around the world.
I will omit the synopsis, but it is filled with my longing, and I thought that someday I would like to have my own flower garden.

This collection features a grown-up Mary wearing the clothes I drew, gardening, having tea with her friends at her favorite garden table, and polishing tiles made of seashells. I fantasized.
I didn’t have a flower garden, but I’m happy that I was able to create a wonderful collection for Mary when she grew up. smile

It looks like the cold days will continue, but I can already feel the scent of plum. Another new spring is coming, isn’t it?

Ah, I want a year to be about 500 days and December to be about 100 days.
Even if that happens, it seems like it’s going to be a mess towards the end…

Due to my work schedule, I have to finish the catalog shoot that I always do at the beginning of the year by the end of the year, and I can’t even clean my house anymore. smile
However, the shooting was fun, and this time the model was Alex, who is a very popular Tiktoker, and we had a lot of fun conversations from beginning to end. I’m looking forward to the successful completion of the work and the launch of the AW23 samples at the beginning of the year.

This year, I was able to hold an exhibition in Copenhagen for the first time, and also in Paris after a long time, and my excitement has returned little by little. I hope that many customers will come to the exhibition in Tokyo next year.

It’s the season when it’s easy to get sick, so please take care of your body.Recently, I’ve rekindled my passion for aromatherapy, which I used to be addicted to, and it’s also helping me manage my physical condition!
Wishing you all a happy and healthy new year! !

Next year is the year of the rabbit, and I want to make it a year where I can leap like a rabbit.
It seems that it will end in a blink of an eye.

• Corduroy season has arrived again this year. I feel like it’s the end of the year.

Until a while ago, it was a material that fashionable women tended to avoid, but it has become a completely pop material, and you can see it in various shops in various colors and thicknesses.
Sarawear has two types of thick ridges that are warm and a thin and easy-to-wear shirt call. The more you wear it, the more you get along and the more you wear it, the more you wear it, the more you wear it.

In this season’s catalog, I proposed an ivory one-tone outfit.
Thick ribbed corduroy, which tends to create an unfashionable image, looks natural and beautiful. The perfect romantic coordination for the Christmas season is ready!

Besides ivory, chic dark gray and black are also recommended. I want to wear it with a slightly baggy pants or jacket to create an ennui atmosphere.

Well, this year is about to end. Can you introduce something again this year? I think.

I am attracted to things that are a little quirky.

If it’s food, it’s a strange ingredient or seasoning from a country I’ve never been to.
The friends who always say “I understand, I understand,” and snuggle up to me feel relaxed, but suddenly I want to meet the friends who grin when I make jokes that sound mean or surprise me.

Same with clothes. These days, I tend to choose clothes that I find interesting rather than ones that look good on me.
These days, I want to wear clothes that make me happy rather than worrying about what I look like.

This tricolor crazy is perfect for that mood.
It’s a little crazy, but the fabric is elegant, so it doesn’t look childish, and it’s easy to match plain and traditional items.

I want to meet my friends in a tunic, denim boot cut, and my favorite vintage bag.
Hey, how are we going to play?

It’s been 25 years since the Sarahware Shibuya store was opened.
Twenty-five years ago I was doing other work.
When I learned about Sarahware, I thought it was a big loss to not know such a cute shop for 10 years.
Therefore, I hope that the number of people like me will increase in the future. I didn’t know it for 25 years, I lost it. Or lol

Or maybe because I liked my mom, I want young people who want clothes that they want to wear for a long time to like them.
I hope that those who have loved Sarahwear for a long time will continue to do so, so all the staff will continue to cherish the playfulness of Sarahwear and make clothes. ..

Designer M

Since opening a directly managed store in Shibuya in 1997, not only customers who visit us directly, but also customers, customers who purchase Sarahware from customers, factories, fabric stores, small scale Although it is a family, I was able to celebrate 25 years with the support of an unimaginable number of people and being watched over. Thank you. .. We launched Sarah with the feeling that we will only make things that we think are better from our own perspective than those that sell in our 20s. The designer is Hitomi Saraya  known as Sarahchan. (It became Sarahwear in the sense of Sarah’s clothes.) When the brand got off to a good start, it turned to a business base and disappointed its customers. Even so, I continued to make things that I thought were cute because I had a strong desire not to cloud the facial expressions of the buyers of the dealers who sympathize with their appearance and the people who come in contact with Sarahware’s clothes at the store. I think it’s because of it. In addition, I think that I will grow old and become a wonderful adult, so I made clothes and lived, what kind of clothes make that person look nice? The answer is mid-search. Does it look like a nice person because it’s worn by a nice person, or does it look like a nice person because it’s wearing nice clothes? Probably neither … I think it’s the latter. There are no stores other than the current Jiyugaoka store, but the experiences we have at each store and the words of encouragement we received from our customers are helping us now. I’ve grown up enough, but I’ll do my best to deliver clothes that look nice while glaring at myself. Thank you.

Sarahsaraman

Black and white dots and gingham checks stand out on the city display this spring.

Gingham and polka dots are simple and simple, so their cuteness is infinite.
The size and color of the item will change depending on the season.
Saraware sells various materials, colors and sizes every season.
I love both of them.

Introducing this time is a simple and neat gingham and an eye-catching polka dot. The texture and design are different, but both are retro and chic.

Model Alex liked vintage clothes and miscellaneous goods, and he liked the shoots of these clothes quite a lot, and the tension was high and the poses were a perfect match.

It gives a crush to people of all ages and countries.
I like cute clothes.

• Speaking of striped clothes, shirts are a standard item and you will probably have one.
  But when it comes to skirts, pants and jackets, I feel that fashionable hurdles are rising.
  This spring’s striped series jumped over there lightly.

Anyway, a circular skirt with lemon yellow and white stripes that is more refreshing than a plain strap,
Clear and cool stripes in a pant suit. And
Why don’t you try it now that it’s just getting warm?

I want to wear clothes that spread my feelings that I’ve been shrinking until now.

By the way, the skirt is named kitchen skirt.
I named it because I wanted it to be worn while dancing around in the kitchen. Lol
It’s fun and efficient to do household chores while listening to music.

I’m looking forward to it (laughs) Sarasara Publishing vol.6 is ready.
The theme of this collection is Little Organic Farm.
I feel like I was able to make fresh and fresh vegetable-like clothes using casual designs that are typical of Sarawear and various colors and fabrics.
From Alex’s cute expression on the cover, you can feel the sparkling sun and the lush nature, and I’m looking forward to turning the pages. This issue has been reprinted with a large service by the editor-in-chief, so this issue is worth seeing!

A fun trip to the farm just to turn. Please enjoy it.

Happy New Year. This year is the year of the Tiger, and it looks like it will be a powerful and dynamic year. Fashion is also colorful and makes me feel happy.
By the way, the first time in 2022 is the spring announcement from Liberty.
A fun collection with unique prints and a vintage feel. Marianne Faithfull-style dresses and Catherine Deneuve-style blouses are lined up with clothes that will make you smile just by looking at them.
The usual Grace seems to appear in the 60’s movie somehow. It would be nice to combine it with beautiful red and green pumps.
The other day, I finished shooting the 22SS catalog and got off to a good start in spring.
I’m looking forward to the completion! Please look forward to it.
By the way, I wonder if I can see cherry blossoms in a Marianne style dress this year.